Established in 1913 by Mario Prada, the brand began as a leather goods store located in Milan, it was known as Fratelli Prada. Prada was just like other European houses during that era, by creating luggage and trunks for the travel market. After six years, in 1919, Prada became the supplier to the Italian Royal Household.

After Mario Prada’s passing in 1952, his daughter Luisa took over since there was no one else  that was appointed to run the company.
In 1978, Luisa’s daughter, Muccia, took over. All of Prada’s success in the past 40 years can be credited to Muccia. She was initially a politician, who received a PhD in political science from the University of Milan. She was a hard-core feminist who was also a member of the Italian Communist Party.

Way before she took over the company, she met Patrizio Bertelli, who was a leather goods salesman, who funny enough was selling Fratelli Prada knockoffs. They eventually married and became business partners. Muccia brought her modern, feminine ideas to the brand, while Bertelli helped in expanding Prada. With her creative designs and his great salesman skills, the sales went through the roof. One of Muccia’s successful creations was the Pocono nylon bag. Poco nylon was a material used in military tents, making it water proof while also being beautiful. As the company kept growing successfully, Muccia only kept on brining unique and forward thinking designs to the table. Prada became known as an elegant, but cool brand in the 1980s. From the 90s till now, Prada is still known for that while also being extremely luxurious.

Until this day, Muccia is still creative director of the high-minded, luxury brand. One of the things to admire of this brand is that within 40 years it has gone from selling leather goods to a billion dollar global luxury brand. According to popular culture, Prada is the devil, and even if that may be; it is also for all of the ambitious, chic, and modern women out there. For women who think outside the box and get the job done, just like Muccia Prada herself.

Gold leather Bag-0
Gold leather Bag


Transparent plastic Sunglasses-0
Transparent plastic Sunglasses
Small duffle Bag-0
Small duffle Bag
Green leather Bag-0
Green leather Bag
Braided leather Bag-0
Braided leather Bag



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The Chic Selection is your sustainable marketplace with the finest selection of authentic vintage and pre-owned European luxury designers from the most reliable second-hand boutiques in Europe and in North America. Most of these consignment boutiques have no e-shop therefor The Chic Selection chose to build for them a dedicated  platform giving them a chance to be part of the internet world. The Chic selection offers used, nearly new, rare or limited edition of luxury goods such as handbags, shoes, accessories, watches, jewelry and apparel from brands like Louis Vuitton, Chanel, Hermes, Goyard, Gucci, Christian Louboutin, Balenciaga, Balmain, Bottega Venetta, Cartier, Céline, Chloé, Christian Dior, Emilio Pucci, Fendi, Givenchy, Lanvin, Alaia, Balenciaga and Saint Laurent. The Chic Selection guarantees 100% double authenticity through the experienced knowledge of the boutiques’owners as well as The Chic Selection’s team and experts. More than a website, The Chic Selection founder’s new vision goes beyond the business itself to widespread social betterment, planet care and financing our world’s tragedies through donations that will only be possible with your purchases. All trademarks that show on The Chic Selection site are the property of their owners. The Chic selection is not affiliated with the brands that are being sold but each article is guaranteed authentic by The Chic Selection or a full refund is given .

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