In 1853, Francois Goyard moved to Paris from Burgundy to improve his lifestyle. He bought shares in the famous Morel brand, a well established and famous trunk maker, where his son Edmond worked along-side him. At the start of the 20th century, just at 25 years old, Edmond took over the company. He was so fascinated with the craft, it inspired him to create a trademark fabric woven out of linen, cotton and hemp and coated with a stylized motif pattern of the three interlaced chevrons.

This “Y” symbol represents the universal connection between a tree, the man and the letter “y” in the family name. Edmond realized that he needed to create the best quality and style to sustain this new luxury luggage collection. Every single piece had to be carefully tailored and go accordingly with the client’s desire. That is when the Goyard trunk was born.

It represents the brand’s entry into the modern era and internationally speaking, it quickly caught on; from the Duke and Duchess of Windsor to John Rockefeller to American presidents too. As the years went by, the company was passed from father to son, and it continued to surpass and succeed in the elite world of luggage-makers. It earned many awards and it was always praised. In 1931, the Goyard entrepreneurs obtained a patent for the design of a “Malle Bureau”: a portable box that transforms when It opens into a writing tablet with drawers. The world fell in love with this unique design, which proved that the Goyard trunks and luggage never stops evolving and will forever be under the family’s heritage.

The company was handed down from father to son until 1998 when a businessman Jean-Michel Signoles bought the brand, which he now runs it with his two sons. This new family still upholds the craftsmanship that is known to the brand, while ensuring its independence.

Today the house is known for its famous canvas made of a mixture of linen, hemp and cotton, which is manufactured in the brand’s own workshops. This specific canvas has been made waterproof now thanks to the advances in technology. The brand also creates custom made pieces such as: a trunk designed to carry sport equipment, another designed to transport a bike, other to hold perfumes, cigars and even caviar. e. Goyard was one of the first brands that created a recognizable logo that has know become known worldwide as a symbol of high end luxury. It has targeted an upscale clientele that prefers a more discreet chic.

Boing travel bag -0
Boing travel bag
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Pink tote Bag
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St Louis Tote
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Jeanne GM style Bag


Agenda Cover-0
Agenda Cover
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Cabas Saint-Louis

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The Chic Selection is your sustainable marketplace with the finest selection of authentic vintage and pre-owned European luxury designers from the most reliable second-hand boutiques in Europe and in North America. Most of these consignment boutiques have no e-shop therefor The Chic Selection chose to build for them a dedicated  platform giving them a chance to be part of the internet world. The Chic selection offers used, nearly new, rare or limited edition of luxury goods such as handbags, shoes, accessories, watches, jewelry and apparel from brands like Louis Vuitton, Chanel, Hermes, Goyard, Gucci, Christian Louboutin, Balenciaga, Balmain, Bottega Venetta, Cartier, Céline, Chloé, Christian Dior, Emilio Pucci, Fendi, Givenchy, Lanvin, Alaia, Balenciaga and Saint Laurent. The Chic Selection guarantees 100% double authenticity through the experienced knowledge of the boutiques’owners as well as The Chic Selection’s team and experts. More than a website, The Chic Selection founder’s new vision goes beyond the business itself to widespread social betterment, planet care and financing our world’s tragedies through donations that will only be possible with your purchases. All trademarks that show on The Chic Selection site are the property of their owners. The Chic selection is not affiliated with the brands that are being sold but each article is guaranteed authentic by The Chic Selection or a full refund is given .

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