Guccio Gucci was born in 1881 in Florence, Italy. He opened his first store in 1921, which was dedicated to luxury leather goods for horseback riding. These accessories became very popular and it allowed Guccio Gucci to expand and open two boutiques in 1938.

During the 50’s, he worked a lot on his designs drawing inspiration for the horse saddle straps. He spent a lot of time contrasting colors in his collections, and  came up with the legendary green-red-green stripe,  a huge hit with his customers. Needless to say, the fashion house was very recognized and received visibility in the international fashion business. His son’s – Aldo, Ugo, Vasco, and Rodolfo- took over the company when he passed away in 1953. Branded with the iconic double G logo to pay tribute to the brand’s founder, the house continued to launch legendary fashion pieces throughout the 1960s, such as: the bamboo bag, the hobo bag, horse bit moccasins, and the Flora Scarf. Known for its timeless collections, the Gucci house obtained a very elite clientele such as Jackie Kennedy, Elizabeth Taylor, Peter Sellers and Samuel Beckett.

In the 1970s, Gucci expanded their boutiques to Tokyo and Hong Kong and a new line was created: the ready-to-wear.
In 1994, Tom Ford was appointed as creative director and for the next decade he built in into the brand’s provocative image while also making it grow. His vision consisted of pointed heels and low –cut dresses in jersey with metal detailing. Tom ford left the brand in 2004 making Frida Giannini as the company’s sole creative director in 2006.
Frida Giannini got inspiration from the traditional Gucci collections and created a fusion of past and present, of history and modernity.

In 2015, Alessandro Michele was appointed as creative director and until today is responsible for all of Gucci’s collections and brand image

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The Chic Selection is your sustainable marketplace with the finest selection of authentic vintage and pre-owned European luxury designers from the most reliable second-hand boutiques in Europe and in North America. Most of these consignment boutiques have no e-shop therefor The Chic Selection chose to build for them a dedicated  platform giving them a chance to be part of the internet world. The Chic selection offers used, nearly new, rare or limited edition of luxury goods such as handbags, shoes, accessories, watches, jewelry and apparel from brands like Louis Vuitton, Chanel, Hermes, Goyard, Gucci, Christian Louboutin, Balenciaga, Balmain, Bottega Venetta, Cartier, Céline, Chloé, Christian Dior, Emilio Pucci, Fendi, Givenchy, Lanvin, Alaia, Balenciaga and Saint Laurent. The Chic Selection guarantees 100% double authenticity through the experienced knowledge of the boutiques’owners as well as The Chic Selection’s team and experts. More than a website, The Chic Selection founder’s new vision goes beyond the business itself to widespread social betterment, planet care and financing our world’s tragedies through donations that will only be possible with your purchases. All trademarks that show on The Chic Selection site are the property of their owners. The Chic selection is not affiliated with the brands that are being sold but each article is guaranteed authentic by The Chic Selection or a full refund is given .

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